Efficient Hire

Title: Web Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Classification: Full-time, exempt

Are you looking for a growing and dynamic company where you can make an immediate marketing and revenue impact, then Efficient Forms' Web Marketing Manager may be the perfect fit for you! 

Company: Efficient Forms is a leading SaaS provider of innovative tools that save companies time, money, and resources by streamlining the employee onboarding process. This truly unique software solves problems in ways not currently met by any other competitors which is driving tremendous growth and opportunity. Located in Littleton, CO, with a killer view of the foothills at the base of the beautiful Rocky Mountains, Efficient Forms is well-funded and fast-growing. Now is the time to join, as we grow you will be a part of building something great. You'll have the opportunity to eliminate barriers for our customers all while pushing the boundaries of what's possible by collaborating with world class innovators. Our technology is unique, our team is passionate together we transform tomorrow.

Position Description: We are looking for a web marketing manager to create and maintain our primary website as well as other promotional and targeted microsites. You will be responsible for developing the web strategy, creating intuitive, easy-to-use navigation, engaging content and visuals, and a secure environment. In this role you should have the perfect combination of a creative eye and an analytical mindset. A strong technical background is critical as well. Ultimately you will ensure the functionality, efficiency, and success of the Efficient Forms web presence.

Responsibilities  

  • Build, update, and maintain functional and easy-to-use websites
  • Work with internal and external resources to design, develop, and launch Efficient Forms web presence
  • Create dynamic web content and pages to target specific visitors and audiences
  • Manage usability testing for new and updated websites
  • Test websites across browsers, operating systems, and devices
  • Debug pages and fix broken links and images
  • Update website content and work with internal and external resources to implement effective SEO
  • Monitor and analyze site performance (e.g. traffic, conversions)
  • Address user issues
  • Analyze web traffic metrics
  • Solicit customer and stakeholder feedback and generate ideas to increase website engagement

Requirements

  • BS/MS degree in computer science, design, marketing, or a related field
  • Proven working experience as a web marketing manager or webmaster
  • Strong understanding of web standards
  • Experience leading usability testing
  • Understanding of web publishing requirements
  • Working knowledge of website management tools with a strong background specifically in WordPress
  • Hands on experience with SEO and web traffic metrics
  • Proficient in HTML / CSS, XML; knowledge of SQL and Javascript is preferred
  • Strong troubleshooting and analytical abilities
  • Experience using Salesforce.com, specifically website / Salesforce.com integration
  • Experience using marketing automation tools including Marketo, Pardot, or HubSpot, specifically website / marketing automation integration

Guiding Principles:

  • We will be a data driven organization
  • We will NOT re-invent the wheel
  • We will create predictable, repeatable, revenue that can scale
  • Metrics and ROI are in our DNA
  • We will WOW our customers and partners
  • We will build an amazing brand and protect it at all costs
  • We will build a culture of growth and opportunity

Benefits Include:

  • Medical and dental insurance
  • Company paid holidays
  • Paid vacation and sick days
  • Competitive compensation
  • Casual business atmosphere
  • Advancement opportunities and promoting from within
  • Friends & Family lunches twice a month
  • A chance to be involved with your community through EF Cares, and more!
Full Job Description
Efficient Hire
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