Efficient Hire

Are you looking for a growing and dynamic company where you can make an immediate marketing and revenue impact, then Efficient Forms' Product Marketing Manager may be the perfect fit for you. 

Company: Efficient Forms is a leading SaaS provider of innovative tools that save companies time, money, and resources by streamlining the employee onboarding process. This truly unique software solves problems in ways not currently met by any other competitors which is driving tremendous growth and opportunity. Located in Littleton, CO, with a killer view of the foothills at the base of the beautiful Rocky Mountains, Efficient Forms is well-funded and fast-growing. Now is the time to join, as we grow you will be a part of building something great. You'll have the opportunity to eliminate barriers for our customers all while pushing the boundaries of what's possible by collaborating with world class innovators. Our technology is unique, our team is passionate together we transform tomorrow. 

Position Description: We are looking for Product Marketing Manager to play a critical role in both developing and executing the go-to-market strategy for Efficient Forms. The ideal candidate will blend strategic thinking and tactical execution and will be very hands-on creating product positioning, messaging, and demand generation programs. This role will include customer research, sales training, competitive analysis and positioning, and cross-functional leadership across marketing, sales, development, and product. This person will have a deep understanding of product features and the benefits realized by the customer segments and will be able to translate that knowledge into messaging and insight for internal and external stakeholders.  

Responsibilities

  • Educate both internal and external stakeholders on our product features and benefits as well as customer problems and how our product provides the optimal solution.
  • Work with marketing team members to create content including blogs, digital assets, web content, presentation and sales collateral, and demand gen copy.
  • Conduct ongoing competitive and trend analysis and gain customer insights through primary and secondary research. Identify and document customer use of current products and potential untapped opportunities. Regularly publish research for internal stakeholders.
  • Lead sales enablement programs to communicate our value proposition to the sales team, ensuring the tools, training, and support are available. Assist sales on calls when appropriate.
  • Research industry-related topics identifying relevant trends.
  • Conduct product and consumer research including Net Promotor Score programs.
  • Work with cross functional teams on product naming and pricing strategies.
  • Serve as the primary voice of the product.

Requirements

  • BS/MS degree in business, marketing, journalism or a related field
  • Proven working experience as a product marketing manager
  • Experience in market and competitive analysis
  • Understanding of SaaS pricing models
  • Excellent communication skills
  • Analytical mind and strong quantitative skills
  • Project management skills and attention to detail
  • Knowledge of Pragmatic Marketing
  • Experience using Salesforce.com
  • Experience using marketing automation tools including Marketo, Pardot, or HubSpot
  • Up-to-date with the latest trends and best practices in product marketing

Guiding Principles:

  • We will be a data driven organization
  • We will NOT re-invent the wheel
  • We will create predictable, repeatable, revenue that can scale
  • Metrics and ROI are in our DNA
  • We will WOW our customers and partners
  • We will build and amazing brand and protect it at all costs
  • We will build a culture of growth and opportunity

Benefits Include:

  • Medical and dental insurance
  • Company paid holidays
  • Paid vacation and sick days
  • Competitive compensation
  • Casual business atmosphere
  • Advancement opportunities and promoting from within
  • Friends & Family lunches twice a month
  • A chance to be involved with your community through EF Cares, and more!
Full Job Description
Efficient Hire
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